CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?

COVID-19 leads to a reinforced need address sustainability at the economic, environmental, and social pillars, six categories of Corporate Social Responsibility (CSR) businesses, that is, their self-commitment integrate in policies strategies become more effective efficient. Luxury fashion businesses refer heavily but not identically, CSR, by formally issuing CSR reports Codes Ethics, informally voicing pro-CSR statements. Then, pandemic hit brought important changes. This burning issue translates into three objectives this paper—assessing statements International Czech Fashion Industry (i) onset pandemic, (ii) during (iii) identifying new trends. To them, holistic interdisciplinary case study exploration was performed entailing 10 businesses. The resulting data were explored via Meta-Analysis content analysis, teleological interpretations, etc. critical comparative review revealed interesting trends indicating shift perception caused COVID-19. offers propositions for how threats could an opportunity rebuilding industry.